So, my first blog post – and this is being written after I was made super excited by all of the possibilities of Social Media for business.
I’m so serious about this topic I don’t think I will even make a joke out of it. After all, there is a satellite on the way that’s going to hit someone on the shoulder, probably the right shoulder because of the way the water spins down the plug hole in the Northern Hemisphere.
Anyway, back to this. Google Plus, Facebook, Twitter, Linkedin, YouTube – they all have huge power for business…but also for personal use. Get a video set up on YouTube and you could soon have a couple of followers. Maybe one if you’re not so lucky to have two, but a follower at least!! You can be your own little version of the Pied Piper. But it’s more than two, it’s three, four, five….hundreds, thousands….MILLIONS!
Posting a video or blog-post, tweeting a tweet or creating a group or forum could soon spiral into an uncontrollable beast of social media based circles, hangouts, groups and followers. But it’s what comes out of this that matters.
A prime example is that of Clark Retirement Homes in the grand old US of A. Part of their marketing strategy was a video tour of their retirement homes…cue boring dull, soft focus, cheesy music and equally cheesy american narrator, and you’ve got….that’s right….a complete DUD….resulting in ZERO interest in the retirement homes! So then they rethought – producing a glorious video of oldies singing along to the tune of Feeling Good by Michael Buble as the camera panned around and took the viewer on a tour of the homes facilities and bells and whistles fun and games.
Visit it here: http://www.youtube.com/watch?v=uZ7-n930zJo and if by the end of the video you don’t want to move in yourself I’ll give you your money back!! OK I won’t as you didn’t pay me anything to read this blog…but the thought was there!
The video has had 1.157 million views to date….Clark Homes have been inundated with requests for people to move in, and the power of the YouTube video as a tool to link to your website, your product or whatever you want it to link to has again been realised!
Social media has that power, the power to build a following, an interest to huge that dealing with the increased demand for your product is going to be the only worry….and let’s face it, that’s a pretty nice worry to have!!
You can tweet one second and with a well placed hash-tag people who are interested in that subject, from all over the world could start reading your tweets, your blogs that link from your tweets, visiting your blogs more regularly, contributing, asking questions AND ULTIMATELY, buying products and services from you from your website!!
The speed with which it takes off is mind-boggling….the possibilities are endless….the blog is just the beginning (or one way of beginning) and this sentence is just the end…of my first blog post.